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New Corporate Brand Introduced with U.S. and Canadian Olympic Support

The U.S. Olympic Committee and the Canadian Olympic team are backing up the leading building products company, USG. USG, and its Canadian subdivision, CGC, Inc., are working together with the Olympic and Paralympic movements and the Canadian Olympic Team. Its focus is to bring quality and quantity for these sports organizations by being their official sponsor for building materials. USG New Brand Identity and tagline has been announced this month as, “Its Your World. Build It.”

“The support of Team USA Partners such as USG is essential to maintaining our commitment to elite-level performance and ensuring U.S. Olympic and Paralympic athletes have every opportunity to succeed,” said Scott Blackmun, chief executive officer, USOC. “In addition to financial support, USG is adding its expertise and materials to aid in the improvements at the Olympic Training Center in Colorado Springs. The work being done to improve facilities at the OTC will have a direct and meaningful impact for the athletes who live and train there.”

USG and its subsidiaries are proud sponsors of the U.S Olympic and Paralympic teams and the

Canadian Olympic team. For additional information, visit www.usg.com.

This post was sponsored, but opinions are my own

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